For Coaches — Canada’s Independent Directory
List your practice where
serious clients look.
Life-Coaches.ca is Canada’s independent coaching directory — built for coaches who take their work seriously, and for clients who want to find them.
Independent · No referral fees · Editorially reviewed
What You Get
What a listing on this directory does for your practice — and why the audience here is different from other directories.
See what's included →Listing Tiers
Basic, Featured, and Premier — what each includes, what each costs, and which one is worth having.
Compare tiers →Founding Coach Offer
The first 50 Featured listings are Founding Coach profiles. $50 for year one. 50% off for five years. Here's what that means.
See the offer →How to Apply
What we look for, what qualifies, and how to submit your profile. The process is straightforward if your practice is real.
Start your application →Why This Directory
A different kind of directory — by design.
Most coaching directories are advertising platforms with a thin editorial layer. They list anyone who pays. They say good things about coaching because their revenue depends on coaches believing it. They don’t tell clients what coaching can’t do, how to spot a weak credential, or when coaching is the wrong tool entirely.
This site does. The editorial content here is written for the skeptic as much as the believer — because that’s what earns the trust of the kind of clients worth having.
That’s the trade you’re making when you list here. You’re associating your practice with a resource that tells the truth about the industry — including the parts the industry doesn’t always love hearing. In return, when someone finds your profile on this site, they’ve already been through a resource that took their questions seriously. They arrive knowing what coaching is, what it costs, and what to look for. They’re not browsing. They’re deciding.
The editorial-to-directory pipeline
Visitors arrive through editorial content — articles on what coaching actually is, how to find a qualified coach, what a reasonable fee looks like in Canada, when coaching is and isn’t the right choice. By the time they reach the directory, they’ve already decided they want a coach. They’re looking for the right one. That’s a meaningfully different visitor than most directories attract.
The directory is in its founding phase. Traffic is growing. Search rankings compound over time. The coaches who list now are the ones who will have been here from the beginning — with the pricing and placement that reflects that.
Listing Options
Three tiers. One worth having right now.
Basic gets you in the directory. Featured gives a serious client everything they need to decide to reach out. Premier adds placement priority as the directory scales.
- Name and practice name
- Province and city
- Coaching specialty
- ICF credential level
- Contact link
- No photo
- No full bio
- No booking link
- Standard placement
- Everything in Basic
- Professional photo
- Full coaching bio
- All specialties listed
- Session format and fees
- Website and booking link
- Direct contact method
- Priority placement in results
- Your own indexed profile page
- Everything in Featured
- Top placement in province results
- Top placement in specialty results
- Visually distinct card in search
- Available when directory volume justifies it
Limited to 50 Profiles
The Founding Coach offer.
The directory is building. We’re not going to pretend otherwise. What we can tell you honestly is this: the editorial content is live and indexed, the site’s voice is established, and the coaches who list now are the ones who will have been here from the beginning — with the pricing and placement that reflects that.
Year one
A complete Featured listing — full profile, photo, bio, all fields, priority placement in search results — for your first year.
Years two through five
Half off Featured pricing for five years. Whatever the rate is when your renewal comes due, you pay half. This rate doesn’t change when we raise prices — and we will raise prices as the directory grows.
Founding Coach badge
Your profile carries a visible “Founding Coach” designation. It tells visitors you were here before this was the obvious choice — a meaningful signal to the clients this directory attracts.
Priority placement — for now
Founding Coach profiles have priority placement in search results during the directory’s founding phase. When full-rate Featured coaches join, placement becomes competitive. Founding coaches who want to maintain priority at that point can upgrade to Premier. That’s the honest version of what “priority placement” means here — it’s real now, and it’s a decision point later.
You’re not buying a proven lead source. You’re buying in at the moment when the price reflects the risk — and locking in your rate before the directory is established. The coaches who get this are exactly the ones we want here.
This offer closes at 50 profiles
- $50 for year one. Full Featured listing — photo, bio, all fields, booking link, priority placement.
- 50% off Featured pricing for years two through five. The discount doesn’t change when we raise prices.
- Founding Coach badge on your public profile — visible to every visitor who reads your page.
- Priority placement during the founding phase. Honest about what that means: real now, a decision point when full-rate coaches join.
- Limited to 50 profiles. Not artificial scarcity — the founding cohort is small by design. Applications are reviewed before profiles go live.
- After 50: A Charter Member tier opens at different pricing. If the founding spots are gone when you find this page, scroll down.
Listing Standards
What we look for.
Founding Coach listings are reviewed before they go live. This isn’t gatekeeping for its own sake — it’s what makes the directory worth being part of. A directory that lists anyone is a list. A directory that maintains standards is a resource.
To qualify for a Founding Coach listing
Minimum two years active coaching practice. Not training, not thinking about it — active paid coaching with real clients.
ICF credential or equivalent recognized training. ACC, PCC, or MCC — or equivalent training from a recognized program with documented coaching hours. CPCC, ORSC, and similar programs qualify. If you’re not sure whether your training qualifies, apply and tell us what you hold. We’ll tell you clearly.
An active Canadian practice. Virtual practices serving Canadian clients qualify — you don’t need a physical Canadian address. You do need to be primarily serving people in Canada.
A complete profile. Photo, full bio, specialties, session format, fee range, and a working contact or booking link. A partial profile doesn’t serve the client — or you.
Bio language that reflects coaching accurately. No therapeutic claims. No guaranteed outcome language. Coaching is what it is — it doesn’t need to be oversold, and overselling it undermines the credibility of everyone listed here.
The review process is straightforward. We look at the application, check that the credentials are real, and read the bio. If something needs adjusting before the profile goes live, we’ll tell you specifically what and why. Most applications from qualified coaches are approved within a few business days.
Ready to Apply
If you take this work seriously,
this is where you belong.
The application takes about 20 minutes if you have your bio and photo ready. We review every application and follow up within a few business days.
Founding spots are limited to 50 profiles. If the founding tier is full when you apply, we'll let you know and explain the Charter Member option.
After the First 50
The founding spots are limited. The directory isn’t.
Once the first 50 Founding Coach profiles are live, a Charter Member tier opens for the next 100 coaches. Different pricing, different badge, same commitment to a complete and credible profile — and still significantly better than standard Featured pricing.
Charter Member pricing and details will be published when the founding cohort closes. If you want to be notified when Charter Member spots open — or if you want to confirm whether founding spots are still available — leave your email below.
After the first 150 founding-phase profiles
Get notified when Charter Member spots open.
One email when the Charter tier opens. Nothing else unless you ask.
Stay Connected
Worth reading. Not often.
Once a month — sometimes less. New guides, coaches worth knowing about, and honest takes on the coaching industry in Canada.
For people navigating coaching decisions, and coaches building practices worth finding.
No noise. One email when something's worth your attention.