Life-Coaches.Ca
How to Write a Great Coach Listing
A short guide to writing a clear, honest coach profile — what your Short Bio and Coach Profile are each for, and what to avoid.
Short Bio vs. Coach Profile — they’re not the same field
Your listing has two separate places to write about yourself, and they do different jobs.
Short Bio is your headline. It appears on your directory card in search results, and it’s also used as your listing’s search engine description. Keep it to one or two sentences — your strongest first impression, not your whole story. Longer text here gets visually cut off, so make every word count.
Coach Profile is where your fuller story goes — your approach, your experience, who you work with and how. This is what visitors read once they’ve clicked into your full listing.
A simple way to tell them apart
If you’re not sure which field something belongs in, ask: “Would this make someone want to click and read more, or is this the reading itself?” The first is your Short Bio. The second is your Coach Profile.
Choosing your Coaching Specialty
Pick the specialty that best matches what you actually spend most of your time doing — not just the closest-sounding option on the list. If your practice spans a few areas, use your Focus Areas to capture the rest; your primary specialty is what shows in your header and drives how you’re found in search, so it’s worth choosing carefully rather than defaulting to the first reasonable match.
What to avoid
A few standards apply to every listing on Life-Coaches.ca, regardless of package:
- No therapeutic claims — avoid language like “heal your trauma” or “treat your anxiety.” Coaching and therapy are different things, and your listing should reflect that distinction.
- No guaranteed-outcome claims — avoid promises like “guaranteed results” or “transform your life in 30 days.”
- Be specific about who you work with. “I help people find meaning” is harder to act on than “I work with leaders navigating a career transition.”
A short example
Short Bio
“I help mid-career professionals navigate leadership transitions with clarity and confidence.”
Coach Profile (excerpt)
“I’ve spent twelve years coaching professionals stepping into leadership roles for the first time or navigating a significant shift in their career. My approach is direct and practical — we name what’s actually in the way, and build a plan you can act on between sessions, not just talk about.”
Notice the Short Bio names who it’s for and what the work is about, in one sentence. The Coach Profile builds on that with real specifics — how long, how it works, what it’s like to work together.
Still have questions?
Write to us at team@life-coaches.ca — we’re happy to look at your draft before you submit, or answer anything that isn’t covered here.